About
Two people who got sick of watching good brokers buy bad leads.
K&E started with something pretty unglamorous. We kept seeing later life and reverse mortgage brokers pay good money every month for lists of people who never asked to be called, then blame themselves when nobody picked up.
So we built what we'd have wanted: campaigns that speak to real older homeowners, proper vetting before you pick up the phone, and a group of brokers in this market who actually tell each other what's working.
Co-founder · Social & brand
Emily B
Emily handles the bit most finance marketing gets badly wrong: how you come across to a 62 year old on their phone at nine in the evening, wondering whether to release money from the house they've lived in for thirty years.
She's commercial. She thinks in cost per booked appointment, not likes. But she also lives on these platforms, so she knows why a glossy corporate ad gets scrolled past while a plain video to camera gets forty comments. The second something starts to tire, she rebuilds it. What worked in 2019 is dead, and Emily makes sure we're not still running it.
Day to day she owns the creative, the content that makes you look like the obvious choice, and the tone of everything a client reads before they speak to you.
Co-founder · Growth & campaigns
Kajus Rimsa
Kajus has been doing digital marketing for five years and has worked in financial services since he was eighteen. That combination is rarer than it sounds. Most media buyers have never read a lender criteria sheet, and most people who know equity release inside out have never built a campaign.
He's obsessed with quality over volume. Anyone can switch ads on and get numbers. Kajus builds the campaigns, offers and checks that mean the person on the other end remembers enquiring, knows what they asked about, and actually picks up.
He runs the ads, the tracking, the vetting and the weekly reporting, plus most of the awkward conversations about whether a case type is really worth chasing.
How we work
Four things we won't budge on
We take the risk
The ad spend, the creative, the testing, that's on us. If a campaign isn't working, it's our problem to fix before it becomes yours.
We say no
If your criteria are too tight, or the numbers don't work in your area, we'll tell you on the first call. A bad fit costs us more than it costs you.
You talk to us
There's two of us and a small team. When something needs changing on a Tuesday afternoon, you message the people who built it.
Nothing gets resold
Every enquiry belongs to one broker. We've both been on the receiving end of a shared list and we'd never do that to you.
Talk to the founders
You get Kajus and Emily, not an account manager
Forty five minutes on your firm, the cases you write and what's working in your area right now.
Come and have a proper chat
Forty five minutes, no slide deck. We'll ask about your criteria, your area and how fast your team calls back, then tell you straight whether we can help.